SEO is not a very easy process to understand and apply. You need to have proper knowledge of various seo techniques. Here are a few Do’s and Don’ts of seo that you need to follow:
Use Analytics To Measure Performance:
When you are writing the content for your company website, you need to know which keywords you are trying to rank for. Using proper keyword analytics is a very good way to get effective results. You must try ranking for relevant phrases that can directly relate to your business schemes and policies, but have a minimum difficulty score, which means that very few businesses or web pages are competing for them. Studies have shown that it is the specific, long tailed relevant keywords that perform the best. After you start writing the required content for the company website, it is highly recommended that you keep an eye on the keyword analytics over time to check which words and phrases need your attention. By following these steps, you will be able to create great content for the website.
Focus Your Content Around Relevant Keywords:
First you need to ensure that your title relates directly to the content or relevant keywords that you are using. When searching on Google or any other search engine, you will get fifty five characters to attract the user. As you can see, this is not a very big problem, as long as the first fifty five characters of the title is interesting and relevant to the content. The main material or the basic content needs to be simple and very specific to your required zone. If you try to squeeze in irrelevant and extra information in the content, then it will not help the main goal of attracting more audience. These days, the search engine algorithms can easily understand conversational language and multiple keyword use. So, using critical keywords and keyword expansion is the best option to go for.
Link Too Often To External Sites:
Recent studies say that if you link too often to other external websites, then you can harm your SEO. Also, Google has started penalizing unnatural external links. It makes the content look unattractive and that is not what we are looking for. But, with black hat seo you can boost your website traffic very quickly.
Overusing a keyword can cause a lot of trouble like reducing conversation rate and overall traffic to your website. In such cases, using black hat seo can help to get better result, as it is not the conventional way.